Phone: 614.836.6211 Fax: 614.836.6286
If there's a face to Ricart Automotive Group, it would be that of Fred Ricart, the guitar-strumming, camera-lovin' pitchman who has made thousands of TV commercials for the company. His "We're dealin'" slogan has become a central theme to Ricart's brand identity.
But there's far more to Fred than TV ads: He is a published scientist. He builds motors and races cars. He builds guitars. As a professional musician, he's picked with some of this country's finest guitar players. He's also "dad" to five great kids, including Rick and Ross who work at the dealership.
Fred was an infant in 1953 when his father, the late Paul F. Ricart, bought the former Solt Ford and moved his family to Canal Winchester. By the time Fred was 10 years old, he was walking to the family business through a drain pipe under Route 33. There, he learned about cars and motors from the race car drivers that his father then sponsored: legends like NHRA record holder Don Crapsy, who raced in a 427 Galaxie, and Bob Johnson, who won the SCCA national championship in the original Cobra sports car. To learn more about Fred’s racing interests, go to www.FredRicart.com.
Fred is also a talented musician. In fact, he not only plays 15 different instruments, he builds them … and he collects them. If you ever see a picture of Fred holding a rather beaten-up guitar, it would be one of his Martins. He bought his first Martin guitar for $600 – which was all the money he had at the time -- when he was still at student at Case Western Reserve.
Fred loves music. He has played with some of the country’s finest musicians. His son, Ross, got his first guitar lesson from Tony Rice, who is generally regarded as the one of the most influential acoustic guitar players in bluegrass. Fred’s most favorite charity is the Musicians Against Childhood Cancer, an annual bluegrass festival that’s held in Central Ohio. For more information about Fred’s music interests, go to www.FredRicart.com.
Fred is also a published research scientist. As a pre-med student at Case Western Reserve, Fred studied rhodopsin, a protein responsible for black and white vision. He is credited for devising a technique that allows protein measurement to be done 10 times faster and more accurately than methods used at the time. He also developed a program called “Biopower,” which explains to school children how drugs impact the brain. To see Biopower, go to http://www.fredricart.com/bio_power.html.
But above it all, Fred is a family man, though his kids are now grown. Aside from Rick and Ross, his daughter Rachel is a doctor. Another daughter, Renay, works at Ricart's credit arm Central Ohio Credit Corp., and his daughter Regan is a senior account rep at a West Coast advertising agency.
Of course, the woman behind the man is Lynne Meadows Ricart, who Fred met while the two were students at Canal Winchester High School. To learn more about Fred, read his pages at FredRicart.com, a site that even offers guitar lessons! (The Web site has attracted 25,000 from 46 countries!)